Traditionally, an organisation’s value proposition was seen as fairly constant. Products might be updated but the basic value a business offered to its customers was assumed to be constant.
New players are disrupting the industry by offering new value proposition powered by technology and platform business models.
Businesses must innovate and create digital strategies that are aligned to the overall organisation’s mission and vision in order to create more value and remain relevant to digital natives and digital-centric customers.
CASE STUDY: How to Align Value-Driven Digital Strategies with the Organisation’s Mission & Vision Pt. 1
Case Study: How to Align Value-Driven Digital Strategies with the Organisation’s Mission & Vision Pt. 1
Would you like to learn more on digital strategy?
Join our next training session. Find the details below:
Value-based Digital Marketing Strategies Course
A 3-Day Practical Training Workshop
This practical training session will empower participants with new skills and models required to create more value on digital platforms, helping businesses remain relevant, competitive and profitable.
The training will highlight the key trends in the industry and provide frameworks for delegates to develop effective strategies for sustainable growth. You will learn some of our tried and tested digital marketing trade secrets, acquire the technical know-how needed to successfully manage digital marketing campaigns.
Date: 28 – 30th July, 2021